- Posted by Janet Zaretsky
- On March 21, 2017
- 0 Comments
I often refer to being an entrepreneur as being a one-armed paper hanger. When you start a business, alone or with partners there are tons of activities to do and handle. Everything seems like a priority and that can be overwhelming and if not done well, can lead to failure. One of the common complaints I hear is that you feel alone and the weight of success or failure lands solely on you. That is challenging for most people.
As a business coach, I work with both entrepreneurs and career professionals. When entrepreneurs reach out to a business coach, it is often because they have started experiencing the stress of building a business. It is emotionally draining to be alone in an endeavor that means so much to you. Often, you want support, you are tired of going it alone but don’t know where to start in bringing other people in to work with you.
One of the activities I have entrepreneurs who want to grow a business do is write down everything they do on a daily basis. Then go through the list and decide what someone else could do. What is so challenging about giving away activities in your business? It seems like YOU are the only one and I often hear “I can’t depend on anyone else” or “I am the only one who will do it right.” You will have to alter that paradigm to succeed. You may have to give up that point of view or deal with whatever keeps you from trusting others. I suggest working with a coach to do this, if it is something you are challenged with.
Here is the critical thing: You can’t succeed alone. No one can. Building a business, even if it is not your “product” you are selling, requires a team to cause success. And by the way, it really does feel freeing to have others working with you!
Besides thinking you are the only one who can do it “right”, the other issue entrepreneurs often deal with is a concern for “Can I afford this?” When you are not yet profitable or barely profitable, it often looks like you have to do it all until you get profitable. This is where you have to do math, versus planning from what you think and feel.
The process of writing down what someone else could do is the start. Then do some research and find out what it would cost for that other person to do that activity. Now, how much is your time worth? Could you be doing something else that would be income producing (either short or long term) in that same period of time. If the answer is yes, hire that activity out. Numbers never lie. Businesses don’t actually contain emotion, they are numbers. When you look at it, in reality, decisions become easier. My credo is “What does the business need?” which is very distinct from “What do I need?”
Entrepreneurial pursuits are worth taking the time to do it well, work with others and get your product or service out in the marketplace. Don’t go it alone. Get a team to support you and you massively increase your chance of success.